Category: Marketing

MAR.223-Compost in Retail Markets – How does SB1383 Procurement affect the Retail Customer, Backyard Gardener and Landscape Professional-AC23.USCC

Composters who serve the retail market are necessary for last mile compost application strategies, and are able to interact with emerging composting regulations, jurisdictions, and composters of various scales in multiple ways in order to promote a regenerative food economy.Speakers: Kathy Kellogg-JohnsonDuration: 21 minutesCredits: 0.5Member Price: $30.00Non-Member Price: $52.50Purchase Course Now

MAR.222-Differentiating the Value and Cost of Compost Across Likely Farm Use Scenarios in Western Washington-AC23.USCC

Compost can have a wide range of values depending on the cropping system and the application rate needed for impacts. Under reasonable assumptions, compost value exceeded cost for some, but not all, crops in our study area. Ongoing efforts to overcome barriers to use in these crops is worthwhile.Speakers: Karen HillsDuration: 26 minutesCredits: 0.5Member Price:… Continue reading MAR.222-Differentiating the Value and Cost of Compost Across Likely Farm Use Scenarios in Western Washington-AC23.USCC

MAR.115-Customer Service for Composters-AC22.USCC

This will be a presentation about customer service, providing strategies, training methods, and tackling specifc compost/soil related customer issues. We will go over how to create customer serivice culture and a reputation for a meaningful brand and repeat sales. How to use lab testing, STA Certification and local/regional labs to provide the best service for… Continue reading MAR.115-Customer Service for Composters-AC22.USCC

MAR.219-“Exonerating” Compost from other materials on trial-AC22.USCC

Resource Conservation efforts are gaining traction in the world of Construction and Land Development across the Country. It’s not uncommon for State Department of Transportation Engineers to receive a variety of requests to try products on the right of way made from recycled materials, incorporate controversial materials like Municipal or Animal sludge, or even allow… Continue reading MAR.219-“Exonerating” Compost from other materials on trial-AC22.USCC

MAR.215-Video Content Marketing is our “Black Gold”!-AC22.USCC

Video is one of the top marketing tools for on online content, time to embrace it and find a strategy. VM trends are increasingly important to overall marketing strategies. In 2021, “86% of businesses indicated that they were using video as a marketing tool.” Additionally, “93% of them say it’s a critical part of their… Continue reading MAR.215-Video Content Marketing is our “Black Gold”!-AC22.USCC

MAR.116-How to Explain the STA Program in a Minute or Less-AC22.USCC

Before we can sell more compost, we need to be able to talk about it with Clarity – Confidence – Consistency! We listened – throughout the past few years and the past few days – and developed easy-to-repeat messaging and tools you can use TODAY to increase compost’s brand awareness through STA! Our STA Ambassadors… Continue reading MAR.116-How to Explain the STA Program in a Minute or Less-AC22.USCC

MAR.114-Developing Markets: Construction, Landscape, and Beyond-AC22.USCC

In order to successfully operate compost sites, managers must find a home for their finished products.  In this session we’ll give an overview on developing markets, and moving large, and small volumes of compost.  Get a broad overview of finding projects, working with and educating architects, and developing relationships with contractors and customers to successfully… Continue reading MAR.114-Developing Markets: Construction, Landscape, and Beyond-AC22.USCC

MAR.113-Compost Specifications and Return on Investment-AC22.CREF

The composting industry can benefit from further documenting compost application instructions and benefits of end use, as well as quantifying and monetizing their benefits whenever possible. Good data exists which quantifies soil and plant improvement through compost usage in many applications, but actually monetizing the benefits is much more difficult.   Understanding this, the CREF… Continue reading MAR.113-Compost Specifications and Return on Investment-AC22.CREF